Post by Mat OvertonFreeview the UK's free-to-air DTT service has had a busy week!
First, TV Travel Shop came off air on February. 1. Then news broke
that Matthew Seaman, Freeview's general manager and only in post for
a year, was quitting. Finally, it emerged that David Chance and Ian
West, two highly-regarded former senior staffers at BSkyB, were
behind a new DTT concept: Top-Up TV.
In truth the three events are wholly related. The pair - plus new
hiring Matthew Seaman - are to launch Top-Up TV, a sort of
'pay-TV-Lite' bouquet of day-part channels onto Freeview, and will
use TV Travel Shop's bandwidth. Top-Up TV will carry elements from
Sky One, E4, UK Gold, TCM, Cartoon Network, UK Gold, Discovery and
Bloomberg. Top-Up TV, which will cost around £8-£10 per month, will
be offered initially to Freeview viewers who use old ITV Digital
boxes. And there's the rub. The service can only be received on these
ancient boxes because they're the only ones with a smart card slot,
and Messrs Chance and West need to levy between £8-£10 a month for
their service. At best, there are about 800,000 ONdigital boxes left
out there, and some purely anecdotal stories suggest far fewer are
located in the main viewing room, many having been relegated to kids
bedrooms and the like. Moreover, Chance and West still face a few
hurdles, not least persuading the BBC-backed consortium to recognise
the service. Top-Up's target audience is a reported 300,000 subs, and
Top Up is said to be considering supplying low-cost 'sidecar'
smart-card readers to the other 2 million-odd Freeview homes without
smart card-equipped boxes. Their pay service will carry four streams
(three from the SDN/C5 Multiplex A, plus one from C4). It is not
totally clear whether these plans eliminate C5's plan from a second
service down the line. But use of C4's 'spare' stream will not impact
its plan to launch More4 this coming winter.
Channel 4 has space for three services on it's mux having around
15MB/s to play with plus "4Text" suggesting "Channel 4", "E4" and
"More4" on Mux 2 using QAM64. That is assuming they don't plan to
launch "Film Four" in place of "More4". They have plenty of space, so
each could remain constant bit rate, or stat mux "E4" and "More4 /
Film Four" as "Channel 4" will have to remain constant for regional
advertising.